數落了許多，最後不得不提及的賣點是其由我的大愛photographer。Terry richardson操刀的campaing（造型上也很有他的影子）。不過，不知道是否大作太多，cult brand crossover 牛仔實在爲小品，這次大師也較casual了事，照片跟他的visual daily photo blog 差不多。
The american cult label is doing a collaboration with the legendary denim brand Levis. There’s nothing luxury like H&M dose. But practically 8 pieces collection selling in Febuary. I literally don’t think it’s attractive to me at all.
Their items are always the formula of spring /summer. Such as the crop jacket, indigo denim, hoodies. Even though they are colourful, lovely and energetic enough, definitely nothing special or interesting. So not creative or sexy at all. It supposes to be inspired from the 90’s. As a vintage decade fashion style lover, I’d say it’s just simple as American appearl. And the 8pieces collection gimmick is cool. There should be room to be innovated. However, the result is just a fashion trend issue without a bang. It’s just sales and marketing driven.
Last but not least, Terry richardson, one of my favourite photographer is the one who managed the campaign. But for this, he has just done the simple casual work as what he usually posts on his visual diary blog. Not much to impressed.
Today’s market has been cutting budget and less creativity. They just want the items to be sold and be trendy. I belive it’s almost the end of the world. Let’s just simply be the most trendiest hipster and that’s it and die! -strangejoanne